Wikipedia says: Inbound Marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to Relationship Marketing and Seth Godin’s idea of Permission Marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in”.
Time for some basics : SEO Vs SEM. Wiki (my fav place for definitions) says Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
Stay available, be prepared and then let your customers find you. What better way to get accurately qualified leads? and the beauty is that the customer qualifies itself. No wonder Inbound marketing is the buzzword of today.
Inbound marketing is for individuals too. For celebrities, for people who want to be found by web searches, for people who like to be in news, and for people who want to be read by others. Use social media, write a blog, have a website and tune it for keywords. It’s always nice to appear on top of the google or bing search, innit?
Time for some basics : SEO Vs SEM. Wiki (my fav place for definitions) says Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
Stay available, be prepared and then let your customers find you. What better way to get accurately qualified leads? and the beauty is that the customer qualifies itself. No wonder Inbound marketing is the buzzword of today.
Inbound marketing is for individuals too. For celebrities, for people who want to be found by web searches, for people who like to be in news, and for people who want to be read by others. Use social media, write a blog, have a website and tune it for keywords. It’s always nice to appear on top of the google or bing search, innit?
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